Japan — Land of Omotenashi

English / Omotenashi / Sushi / Michelin / Shinkansen

“Omotenashi perfection seeks global gems”

Pride of Japan — Pride of Japan

From omotenashi to technology, Japan captivates the world

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Sakura — The Tradition of Hanami

Japan's cherry blossoms are one of the most beautiful natural phenomena in the world. Every year from March to April, more than 60 million people enjoy hanami across the country. Somei-Yoshino cherry trees have been planted in over 50 countries, beloved worldwide as a symbol of Japanese culture. The cherry blossom front takes two months to travel from Okinawa to Hokkaido.

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Sushi & Michelin — Pinnacle of Gastronomy

Tokyo has the most Michelin-starred restaurants in the world (over 200). Sushi, ramen, tempura, and kaiseki cuisine captivate food lovers worldwide. There are over 180,000 Japanese restaurants overseas, and washoku was inscribed on the UNESCO Intangible Cultural Heritage list in 2013.

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Shinkansen — The Dream Express

The Shinkansen, launched in 1964, boasts a 60-year safety record with zero fatalities. Reaching speeds of 320 km/h, it connects Tokyo and Osaka in just 2 hours and 22 minutes. Over 300 million passengers ride it annually. Japan's railway technology has become the model for high-speed rail worldwide.

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Anime & Manga — Cultural Export

Japan's anime and manga industry is worth $25 billion annually. Studio Ghibli, One Piece, and Demon Slayer have become global cultural phenomena. Comiket attracts over 700,000 attendees, and Akihabara is the holy land of otaku culture worldwide. Japanese pop culture influences the entire world.

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Onsen & Tea Ceremony — Culture of Healing

Japan has over 27,000 hot spring sources and more than 3,000 onsen resorts. Hakone, Beppu, and Kusatsu are world-famous hot spring destinations. The tea ceremony has a 500-year history, and the wabi-sabi aesthetic has influenced design worldwide.

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Kyoto — The Thousand-Year Capital

Kyoto served as Japan's capital from 794 to 1869 and holds 17 UNESCO World Heritage Sites. Kinkaku-ji, Fushimi Inari, and the Arashiyama Bamboo Grove welcome over 50 million visitors annually. Geiko culture, Noh theater, and ikebana carry on traditions spanning over 1,200 years.

Heritage of Japan — Heritage Timers

Moments that shaped Japan's history

Transfer to Heian-kyo

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794 — Emperor Kanmu moves the capital to Kyoto

Meiji Restoration

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January 3, 1868 — Meiji Restoration · Imperial Rule Restored

Tokyo Olympics 1964

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October 10, 1964 — Tokyo Olympics Opening

Shinkansen Opening

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October 1, 1964 — Tokaido Shinkansen Inauguration

Population: 125M|Hotels: 68,058|Cities: 986|GDP: $34K|Michelin Stars: 400+|UNESCO: 25

Japan in Numbers — In Numbers

Japan's strength by the numbers

68,058 Hotels
986 Cities
3.8 Avg Rating
$34K GDP per Capita
125M Speakers
25 UNESCO

✦ Japan and Korea 🇰🇷

Closest neighbors — Deep cultural and economic ties

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Japan-Korea Tourism — 8 Million Mutual Visitors

The number of mutual visitors between Japan and Korea exceeds 8 million annually. Top destinations for Japanese travelers in Korea are Myeongdong, Hongdae, and Busan. Top destinations for Korean travelers in Japan are Osaka, Tokyo, and Fukuoka. Increased LCC flights continue to accelerate exchanges between the two nations.

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K-Pop in Japan — Center of the Korean Wave

The K-Pop market in Japan is worth 800 billion yen annually. BTS, TWICE, and SEVENTEEN fill the Tokyo Dome to capacity. Shin-Okubo has become a Koreatown and a hub for Korean culture. Korean cuisine and K-Beauty have deeply permeated Japanese youth culture.

Where to Go? — Where to Stay

Popular world destinations for Japanese travelers

Domestic Travel — Domestic

The heart of Japan — Our cities

Explore More — More to Explore

Interactive experiences with WIA Trip

Shall we travel? — Shall WIA Trip?

Best flights & hotels at the best prices — From Japan to the world